


Our Mission
To give young adults a space to connect, grow and enjoy themselves without the pressure to drink. Through real experiences, good craic and weekends that leave you feeling better, not worse.
We’re not anti-drink. We’re just offering an alternative.
Something fun, energising and actually fulfilling, so your weekend doesn’t undo everything you’re trying to build in the rest of your life.



“We shouldn't have to move halfway across the world just to live the life that we want”
Eamon Swail, Founder of Sober Social
My name is Eamon Swail
& I am the founder of Sober Social.​​​
I started this after doing 66 days alcohol-free and realising something that’s probably familiar to a lot of people: most of us don’t drink every weekend because we love it, we do it because it’s the norm and we think it’s the only way to socialise.
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At the same time, I kept seeing people my age moving to Australia for a 'better life'. One with more connection, more presence and weekends that actually feel like a break.
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I continually asked myself why do we feel like we need to move halfway across the world just to live the life we actually want?
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That’s what Sober Social is about - creating a new culture here. One where you can make real connections, enjoy your weekends, and still feel good on a Monday. It’s not anti-drink, it’s just a different option - and one I believe a lot of young people have been quietly waiting for.
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We’re building something here. And if you're reading this, you’re part of it.

Sober Social Gallery



